Happy Heifer Quilting Company is a locally-owned quilt shop with a warm, country charm. I created the full brand identity, including the logo, color palette, and typography system, to capture the company’s friendly and down-to-earth personality.
The visual identity was designed to appeal to a primarily female audience of quilters and craft enthusiasts—balancing playful farmhouse warmth with a polished, inviting aesthetic. Bright, welcoming colors and handcrafted details reinforce the feeling of community, creativity, and care that defines the brand.
